Every handoff in a creative workflow loses something: why a request was made, what the stakeholder really meant, which past decision rules out an option. People fill those gaps with experience and side conversations. Automated tools can’t. 

As more work moves through intake forms, workflow tools and AI, missing context is becoming a even bigger cause of rework, wasted rounds and disappointing output than the lack of access to any particular tool.

How can ops leaders protect the context layer to enable faster workflows that generate better results? Let’s discuss!

In this session, we'll explore ways to:

• Identify where context gets lost in workflows, and where lack of context costs the most
• Decide what needs to be captured, who owns it and where it should live
• Build context into existing processes, so it travels with and informs the work

Bring your thoughts, ideas and questions for a facilitated, interactive discussion with up to 12 senior creative operations leaders at high profile brands. 

Can't make this one? We've got lots of options! Check out other roundtables, and here's an overview of our community.